Dave,
Maybe it stemmed from this!
http://www.mnuzzo.com/pdf/GAV5.pdfThere is no greatest golf course:
there are only greatest golf courses
Mike Nuzzo
Not long after golf began, so did the debate
between players as to what was the better
golf course in the village.Over the last centu-
ry this has evolved into a global argument as
to what are the greatest courses in the world.
Every golf and resort magazine, seemingly,
prints its own periodic definitive rankings.
The deliberations continue and no one
agrees completely with the lists or with each
other. Some courses have universal appeal,
but even they are rarely seen identically.
Everyone has a slightly different definition of
the ultimate golf course. This aspect is just
one of the many great pleasures of the game.
Why do so many players’ opinions differ?
Howard Moskowitz is a noted expert in the
field of psychophysics—the study of human
preferences and their detection ability. His
studies have made revolutionary discoveries
about colas, coffee, spaghetti sauce and pick-
les. According to Malcolm Gladwell:
Initially, Pepsi wanted him to identify
the perfect amount of sweetener for Diet
Pepsi. Moskowitz did the logical thing
by making up experimental batches with
every conceivable degree of sweetness
and gave them to hundreds of people,
and looked for the concentration that
people liked the most. But the data was
a mess—there wasn’t a pattern—
Moskowitz realized that they had been
asking the wrong question. There was no
such thing as the perfect Diet Pepsi; they
should have been looking for the perfect
Diet Pepsis.1
Moskowitz found several other food taste
categories that are also segmented. One
famous, extensive study was with spaghetti
sauce. He determined that everyone had a
slightly different definition of what a perfect
spaghetti sauce tasted like. He discovered
that most people’s preferences fell into one
of three broad groups: plain; spicy; extra-
chunky. This was an especially important
finding: there was no extra-chunky spaghetti
sauce in the market at that time!
See I'm working tirelessly on your behalf!
Cheers Colin