Jim,
I don't buy that. Even accounting for the fact that any distance loss from a ball change would be on a percentage basis, and Joe Sixpack who hits maybe one 250 yarder every other round when he hits it square on a downhill hole with a bit of wind behind him loses less than the pros, you have to account for the fact that a lot of his hits are not square, and thus he is affected much less than by a pure percentage basis by any change to the ball.
The better player hits it square every time, and gets full advantage for every distance increase, and takes full penalty for every distance decrease. Thus say a 10% rollback would hurt the pros by 30 yards, whereas it might hurt the AVERAGE for Joe Sixpack by perhaps 10 yards, even though his driving average as measured by the PGA would be over 100 yards. This is because changes to the ball don't have much effect on mishits, worm burners, etc. and hell probably help you if your banana slice goes a bit shorter from the tee! I know I wish I wasn't getting the Pro V1x's supralinear increase when I hit a wild one!!
I'd prefer the idea of trying to make a ball that gets progressively less extra distance the harder you hit it, a sort of reverse optimization to undo the deeds of the recent past. Maybe they can do it by making the ball larger and/or lighter, maybe they can mandate some type of construction or cover requirements that aid in this, I don't know. I do wish someone would look into it, but the ball makers have little reason to do so for obvious reasons! If they could produce a ball that went only 4 yards shorter for someone driving 180, 10 yards shorter for someone driving 260, and 30 yards shorter for someone driving 340, I think they'd really have something, and they could sell it the golfing public. Kind of a progressive taxation on swing speed.
As to a survey for the general golfing public, I think the problem would be defining it. How a survey is worded has a large difference in how the results come out, as anyone who looks at political "surveys" taken by the Republicans and Democrats or any other group with an axe to grind can easily see.
Joe Sixpack would almost certainly vote against something like "cut the ball back 10%" since he'll think of the 25 yards he'll lose on the one drive a every other round he catches square, and mentally associate it as having 25 more yards into every hole as if it would matter on his worm burners and banana slices! If it was sold as an adjustment to where the ball was 10 or 20 years ago, a lot of people may not have any problem with it. It is like money, Joe Sixpack sees everyone else getting richer than he is in terms of distance, especially the pros. He keeps getting promised more yards every time he plunks down $400 for a new driver or switches to a new brand of balls, but he really doesn't notice it, and believes deep down that he hasn't gained anything while his buddies keep getting extra yards from every dollar they spend. So the idea of turning back the clock might really appeal to him.