Yeah, I think EGD are getting much more inclined to identify and big up their individual architects. They used to do almost entirely pro 'signature' projects, but I don't think they have had one of those for quite a lot of years.
I agree that EGD is a different animal because the firm is the brand, not any one of the architects, but that doesn't mean the architects themselves are anonymous. They used to be a bit -- I remember when Robin did the Royal club in Bahrain, a Monty signature. I was really surprised by how severe some of the greens were, especially for a place that was seeking professional tournaments. The European tour went there, and a number of the players apparently had a bit of a go at Monty about the greens. Ian Poulter, though, was a little bit more nuanced -- he said 'Apparently the architect was trying to make a statement. I'll make a statement about them -- they're s**t!'
Certainly if you compare the amount of attention Dave Sampson has had for Marco Simone compared to that which Ross McMurray got for the Twenty Ten course at Celtic Manor (which was not a signature project), I'd say it was night and day.