I'm going to lead with two contrasting terms that double as buzz words: exclusive and inclusive.
As points of departure, course designs and builds can be viewed as one or the other, based on a variety of factors. Some that come to my mind are: equipment of the era, skill level of players, intent of owner, intent of architect, severity of land.
At some point in time (probably space-race era), golf builds and re-dos strayed into the territory of exclusive. Challenge and difficulty (at the expense of other factors) were the operating principles. Monsters and mayhem won the day.
Little by little, perhaps because fewer people measured enjoyment by number of balls lost, clubs broken and tossed, and strokes added to handicap, the value of inclusive began to reach the golfing masses. Architects were aware of it, but not all were able to commit to it (perhaps because the owners were unwilling to commit to it.) Even a course as challenging as the Black at Streamsong is inclusive. You may leave with 45 putts, but none crosses a hazard.
The notion of different for me, begins with distinguishing between inclusive and exclusive. Michael Strantz work was discussed earlier in this thread. I found Stonehouse to be very golf-exclusive, Tot Hill Farm to be mildly exclusive but fun, and the others to be inclusive.
Who is doing something different and inclusive?