Doak, C&C and Hanse build their new/original courses for guys like you and me (and just about everyone else here) -- and so they don't have to make them long (or ugly) despite the new club & ball technology because a) we don't hit the ball as far as we used to, and actually never did, and b) none of us are willing to pay big money only to be embarrassed by looking at our limitations face on: we're all become Jack Woltz: "A man in my position can't afford to be made to look ridiculous!" But I have in my mind's eye an image of what Merion (etc etc) looked like when first built -- once, years ago, before the confluence of money, ego, pride, ambition, and vanity took hold. There's a reason, I think, why the deadly sins were considered 'deadly'.
But perhaps I overstate my case.