I agree with Mike Young on this one. By human (ranking) nature, we all tend to put one above another, or as he says, if everything is a 9, there are no 10's, right?
The same thing has happened to individual courses, trying to eliminate less spectacular holes. Thinking PGA West for one example. Each one is engineered to be visually spectacular, but after a while, the all run together. Few would consider a bland hole in this day and age to make the holes around it stand out.
And, I have agreed with this from day one on this site. For your everyday course, muni or affordable club, 7 architecture really is 10 architecture, i.e., form follows function. And part of that function is speed of play, easier maintenance, playability, etc. For those who need examples, what TD did at PD or any of his other destination resorts would not be applicable at Common Ground, so he designed it with his target audiences. Which of course, could be defined as great in its own context.
For that matter, sites matter to great architecture. One reason Torrey Pines or Sand Pines are not liked is the sites are 10 and the designs really don't even get to 9 or 8 on the scale.
So, it is certainly situational, but like Mike says good is more a requirement to enjoyment than great. As architects, I wonder if the old saying of "Don't let perfect be an impediment to good" applies?