John,
1985-2000?
Garland,
Maybe you are too young to know - or too old to remember!!!
Here’s some interesting history which I’ve gleaned from the Internet and a close relative who was part of Taylormade when it hit big.
In a nutshell, when Taylor Made was bought in 1984 by Saloman SA, the distance a golf ball could travel started increasing a lot and hasn’t stopped since.
Gary Adams, the founder of Taylor Made had an idea to make a metal driver head, which combined with the then recently introduced 2-piece ball, could achieve more distance than with the tour standard wound ball.
Saloman SA, the ski product manufacturer, bought Taylormade in 1984 and applied their R&D department to refine the metal head. The improved metal head technology was heavily promoted and soon was getting global sales thanks to increased distance and consistency.
Taylormade Pocket History
http://beforeitsnews.com/sports/2013/07/the-history-of-the-taylor-made-golf-company-2517540.html Statistics from the USGA, taken from Jason Topp’s thread, illustrate that the average increase in distance on the PGA tour in 1985 (260yds) had increased by 22 yards in 2003 (282 yds) compared to the 2003-2016 (290 yds) of 8 yards. The increase in distance of Taylor Made products had already begun in 1985, but the average statistics do not reflect this till 1995 when the majority of the golfers tied to rival manufacturers started matching Taylor Made.
Unfortunatly the USGA did too little to deter the increase in distance.
Maybe they were “caught in the headlights” by Karsten Solheim of Ping, who in 1989 took USGA to court for banning his clubs for $100 million.
During this period of uncertainty the golf manufacturers were openly promoting annual improvements to their products which increased the distance of the golf ball.
Summing it up over a glass of beer:
- The golf manufacturers increased the distance since 1985 by 30 yds
- The golfers loved increased distances and kept buying the new products.
- The USGA had their hands tied behind their back and went into denial of changes
- The R&A heads looked the other way from beneath the sand.
- The new golf courses and existing long golf courses could adapt to the changes
- Thousands of existing small courses could no longer contain a “long drive” and be challenging and became mere unprofitable “tracks”
Market forces were king, as Mose Alison, the hipster jazz guy, once crooned
“the best are sposed to come in first, at the mercy of the worst”
Bifurcation is a small recompense.
I don’t think Mike Davis is saying the ball should be rolled back for PGA Tournament or universal golf, but rather saying – it would be fun if one also had an 80% ball to compare players on a shorter course.
I’m not sure where 80% comes from, as a 20% reduction would knock 58 yards off a 290 yard drive giving 232 yards. An 90% reduction equivalent of 30 yards would give a 1985 drive of 260 yards for a pro.
Maybe a “reduced” ball could make shorter courses more relevant again.
In the meantime the “long” ball can continue to be a marketing tool for the golf manufacturers and massage the egos of the gullible golfers.
Maybe in another 30 years we’ll be talking “Trifurcation”, maybe we should now.