Mike C's analysis is tremendous and agreeable to me, and it highlights that golf's crippling PR problem is deeper than ever. To me, there are two challenges:
1) How do we get people to start playing golf?
2) How do we get people who already play golf to play more golf?
On the first question, the fact that our next president is, to many non-golfers, the avatar of all that is loathsome about the game (that it's dominated by the old, the white, the male, the rich and the snobby) will not do much to help bring new players to the game in the near future without some herculean efforts on the part of individual course owners/municipalities to continue to make the case that, no, actually, golf can be for everyone. There are some points of light, though, especially in things like the ascendant PGA Junior League. Still, it's going to take time and effort to overcome the overwhelming feeling shared by non-golfers that golf is bad.
On the second question I'm actually a little bit more hopeful, because the average quality of golf course seems to be increasing, especially at the muni level. The renovation of Keney Park in Hartford has single-handedly revitalized my father's own golf desires, and recent work at munis in Wilmington, Savannah and other cities should create more cases where golfers who had played 15 rounds last year may want to play 20 or 25 this year. Increasing the average quality of courses also has the benefit of helping awareness of architectural virtue in golf creep incrementally higher. Unfortunately, because golf is still dominated by older folks, when the Baby Boomers start to "age out" at high rates (2025 and after), it'll REALLY be white-knuckle time for the game.