I've turned into one of the alarmists lately. I think golf is dying on the vine, and I think it's mostly doomed thanks to a combination of cost, time, failure on the part of the governing bodies, the political climate, the actual climate, and the demise of human decency. But what if I'm wrong?
Costco has just released a Kirkland brand urethane four-piece golf ball at a price point of ~$30 for 2 dozen. Reviews from GolfWRX are very positive, and the guys on GolfWRX know balls. I'm going to give it a shot - I already wear Kirkland or other Costco-sourced gloves, shorts, and shirts. And honestly, if I can't tell the difference between it and a ProV1 or ProV1x or Chrome Soft or whatever, I'll probably start using it. Once I found out about Kirkland brand vodka, I was a lifer.
Now, Costco isn't going to bring down the major manufacturers. But in a post-regulation equipment market where the manufacturers long ago basically maxed out ball speed, spin optimization, MOI, COR, and technology in general within the framework of the rules, the price of innovation isn't quite as expensive as it used to be. When legitimate manufacturers see an opportunity to make a profit by lowering the price point for performance and going after volume in a shrinking market, price points for equipment in general will (probably) slowly come down. And in doing so, the cost of entry to the game is reduced, and the cost of keeping quality equipment in the bag is also reduced, and there's an opportunity for the game to start growing organically again.
The handful of golfers that might be gained from that possible phenomenon won't necessarily save the game, but what if a similar phenomenon unfolded with golf course design? Strategic design is hot right now. Even if golf course architecture is still a subject that only dorks like us study and get especially excited about, everyone from the USGA to Matt Ginella & Co on Twitter is singing the praises of both Golden Age architecture and the concepts stressed by the post-1995 revolutionaries. And as those concepts take hold in the consciousness of golfers, the bar is slowly raised for playability and strategy and an emphasis on fun. And those playable, strategic, and fun courses might just motivate more people to take up the game. Right now, a lot of the courses that best exemplify the post-1995 "Second Golden Age" are also in remote locations, or very expensive, or very private. But as those playable, strategic, and fun values become the expectation of the ever-growing pool of savvy golfers who appreciate good courses the way they appreciate good craft, I think we'll see those values reflected in more and more new construction.
Oh, that's right. There would need to be more and more new construction for this to happen. I had almost talked myself into it there for a second, but reading back through it now I can't believe how full of crap that argument was. Sorry for the failed attempt at optimism guys.