From a purely golfing aspect, rather than as a cash earner, I'd personally rather have a really, really top quality short game practice area located near the clubhouse/1st tee than a driving range.
I appreciate that driving ranges attached to clubs are a cash earner and are good for coaching etc and that there are some folks who are 'range-rats' and love to hit balls. However, if space is an issue, as it often is, give me a quality short game practice area every time.
Atb