the sooner you make the hole interesting, the better, methinks...
A) Do what Ross did from time to time, which is aim the tee away from the fairway landing zone;
B) Do what Kalen said, and slap in a centerline bunker in the "should I/Shouldn't I" zone;
C) Lay down a bunker 40 yards shy of the green, with enough "up" to make the golfer think there's green right behind it.