Tom
I was under the impression that everything in a magazine (except for ads) is meant to be about enticing people to buy the magazine. What other purpose would a rankings article serve other than to entice people to buy the magazine?
Ciao
Sean:
The very ranking you just participated in, in the UK, was used by the magazine as a means to sell advertising to the courses listed. That's the first thing, and it often brings in more money than selling extra copies of the magazine.
But the other thing, which I was referring to above, would fall under the modern euphemism of "building a brand." The more the magazine's name is out there, the more valuable it is perceived as being ... for selling the company, or for hyping marketing events or what have you. Every time someone refers to the GOLF DIGEST top 100 ranking, that's free advertising for GOLF DIGEST. If you look at the masthead of GOLF DIGEST, there is a long list of people employed under "integrated marketing" and related departments. It's big business. Just ask Mr. Trump!
P.S. I got an email this morning from GOLF INC. magazine wondering if I wanted to advertise in their "Most Influential Architects" issue. It explains that "When you purchase a 1/2 page ad or larger, you receive a formatted 1/4 page advertorial in the Most Influential Architects section." [I guess that is one definition of "influential".] Think I should buy in? They didn't send a price, I would have to call them to find out how much it is.