Phillip/Jim,
I was designing Wild Wing (Avocet, you know, the one that still exists out of that former 72 hole complex) with Larry Nelson in 1992-3, and it opened in 1994, about your time frame. We made it 7250 yards, on his suggestion, as he said that is what it took then to challenge pros on tour. I had been making back tees at over 7100 for a few years at that time, up from 7000 a few years earlier. The memory of being "corrected" by Larry in front of clients stuck with me........so I believe there may have been some long time courses on tour that were still 6900, but they were by no means "long" at that time.
As to the main point, I recall Tom Doak also saying (correctly) that there is a big difference as to how far any Tour Player hits in when "on" and weeks when the swing isn't truly grooved, which may account for the average being much lower than the drives we see. It makes sense, because we only see the leaders who are leading because they are really striping it, but a few weeks later, maybe without enough practice, they might be 20-30 yards shorter.
As stated, the word "average" is powerful, and still puts the PGA tour drive at about 291. Even if Dustin Johnson pulls 3 wood on a measured drive hole, my presumption is the average PGA tour player hits driver because he needs to it keep up. It just doesn't make a lot of sense to design for the top 10-20 driver distance guys in the world.