MClutterbuck,
On the courses I have grown in, I started the process by paying no attention to what was, or wasn't, going to be fairway. I would mow wall-to-wall, in as many different directions as possible. That did a couple things, in my opinion; it kept grain from developing early on, and it massaged the ground, while it was still fresh, in a way that wouldn't develop ruts, patterns, etc.
Hope this helps,
Joe