One of several reasons it's impossible for me to update The Confidential Guide is that I'm in a different position today.
When I wrote it, I was just a kid, and I had visited all those courses as an architecture student, not as a rater. Nobody treated me different because they thought I might someday give their course a 9 [or call it "Hamburger Helper"
] ... none of them, nor I, had any notion of that at the time. I got to see people for how they really were, not how they pretended to be.
Certainly, some people treated this lowly architecture student much nicer than others, and it's impossible not to remember that. It probably influenced my ratings [positive or negative] for maybe 10% of the courses I visited, but with two caveats:
(1) That's inevitable, if you're human, and
(2) It was an honest reflection of how welcoming [or unwelcoming] those particular clubs were, which is not a bad thing to factor into a rating a club, at least a little bit.
Some very good friends of mine are raters for the various publications, and most of those that I know are people who love golf and do the job sincerely to try and identify what are the best courses. I am only bothered when they deny that their status gets them any special favors, or that they ever use their status as raters for that purpose. Over 15+ years of being involved with the GOLF Magazine rankings, I saw how a few panelists evolved from "golly, it was so cool to see this course, I hope we can get more people to go there," to, "that course would have never made the rankings if it wasn't for my vote." Human nature at its finest.
Worse yet, at several clubs where I consult, I've listened to the professional staff agonize over whether to comp a rater when they felt his behavior was really out of line and against their policy, or let it slide for fear they will get a negative review. I must admit I'm aghast at some of the great courses who value rankings so much that they will put up with stuff they know is wrong.