How about a real WITB with all the details on what the pros are doing to tweak their clubs? Include the interaction with the tour van dudes. Do this without it being an infomercial for Callaway, TM, Titleist, etc
or...
do something like NFL films where they mike the players and caddies, extract Tiger's F-Bombs, better yet, extract Tiger completely, keep Joey, but condense and show highlights with the actual audio/video.
or...
show actual interaction between the pros and their teachers, not the tweaks going on during tournament week, but more so on the off season when they are making changes.
or...
anything with courses the average Joe doesn't get to see. Couple it with the tour stop of the week. Focus on the great courses in the area. I don't want to hear about Cog Hill, I want to see and hear about Chicago Golf Club.
or...a special on hot tour wives. Mask it as some charity deal, but we want to see what great golf games bought these guys.
or...UFC with TGC folks and tour pros. Faldo vs. Miller, Chamblee and Feinstein vs. Tiger, Morning Drive Lady vs. Kelly T.
or...some valium for Michael Breed.
Charlie - keep up the good work!!!