Well, as an aside, subtle courses that do well in rankings such as TOC and #2 (yeah yeah, Pete Dye's comment about the 1st green notwithstanding) almost certainly do so because rankers essentially have been conditioned to like it and because in the echo chamber of modern life it is hard for them to think independently much less arrive at an original thought unmolested by the madding cybercrowd.
So perhaps new subtle courses that depend on rankings are screwed -- unless they have something like ocean views, exclusivity or other non-architectural things. Then a different aspect of rankings "saves" them.
All that said, there might be ways to market a subtle course of quality to give it at least a fighting chance, especially if it's a private course. The goal would be to keep both members and opinion makers from making judgments or sharing opinions until they've personally experienced the course across at least, what, 10 rounds? Maybe stuff like this?
Opinion makers: be very restrictive (in the initial years at least)
1) Ban / discourage rankers -- or maybe just require them to play a minimum of 5 rounds on any visit
2) Ban / discourage rankings -- call up the magazines
3) Restrict photo taking by anyone as much as possible
4) Don't invite magazines to profile the course
Real people: be very open
4) Actually train founding members and staff in the architecture of the course, for example walk the course with the architect
5) Offer 10-round "exploding" memberships (must play 10 rounds within a given amount of time -- idea is to get enough rounds under their belts before opinions from elsewhere start leaking into their brains)
6) The marketing is the method -- share details of construction, use media in creative ways to share "the making of" type info
7) heck, maybe even create a video game for limited distribution
The goal basically is to give real people enough time to come to an honest assessment -- to experience the good thoroughly enough to really appreciate its quality. No, not easy. But could it be any worse than the current approach? Seems to me it's either doing stuff like this or just giving up entirely on minimalism -- assuming you believe rankings drive the bus.