The reknowned philosopher of my generation (freaks and hairies), the great Alvin Lee, once wrote: "tax the rich, feed the poor, till there are no rich no more". Puzzling in its equivocation, he went further to say "I'd love to change the world, but I don't know what to do. So I'll leave it up to you".
As history has amply demonstrated, there is no shortage of utopian acitivists to take his charge (of the 'changing'), but scarcely none who seem to 'know what to do'. And there are even fewer to accept the consequences of their well-intentioned actions personally.
For those seeking enlightment and/or enjoyment:
http://www.youtube.com/watch?v=jzrUqAtUcpURe: golf and the current environment- I played yesterday (gf $18.94, cart and range balls included) with three other seniors. One drove a new 5-Series BMW, another a recent vintage large Audi, and the third a hefty SUV that looked a year or two old. Two of the three played over 150 rounds last year.
None of us in the foursome were members of a private club, though all have been at one time (me for well over 30 years at four different clubs). Availability of affordable opportunities at comparable and often better courses appears to be the top reason. Financial flexibility was another. The high turn-over at private clubs affecting the club culture and group dynamics was cited.
These guys didn't seem ready to consider a private club despite numerous "bargains" in the area, though speed of play at public courses was mentioned as a concern (we played in 4:13, being held up on half-dozen holes, three riding and me walking- no I am not antisocial or a cheapskate, I am "training" for the KP at Bandon). The conditions of the greens was another negative.
Is this group representative of a significant segment of the golfing population? I think so. And if so, what it means to second and third tier private clubs is that a major shift in their marketing and operating policies will be necessary. The sharing of equipment might be a part, with an extension to technical expertise and even labor possibly included in the survival equation. Perhaps a loose association of clubs offering reciprocity for a cart fee during non-peak times (similar to ClubCorp and American Golf without ownership transfering to the corporate entities) might provide the variety that many golfers seem to value.
I was once advised to make minor investments in two leading companies in different, declining industries. Both companies were gaining market share and were expected to achieve great economies of scale and considerable pricing power. The argument made great sense and these two companies had sound management and decent balance sheets. One of the companies went bankrupt; the other is staging a come-back which has enabled me to sell half of my stake at a 10% loss while still down nearly 40% on the rest.
The moral of this story is that fighting strong trends is for the brave of heart or, perhaps, the foolhardy. Is the golf industry analogous? I tend to think so.