This thread veered off track a bit in recent posts, but I would like to add my nickel's opinion regarding the original topic--something that hasn't been said until now.
There are two basic ways for a golf destination to garner publicity--the first is buying glossy ads in major mags (expensive, and only semi-effective--readers know they are ads, after all) OR--Invite writers in for an exploratory visit--called a Press trip, or FAM (short for familiarity) trip.
This 2nd method has gained great popularity in the last decade or two. A destination (occasionally a private club) will hire a PR firm, who, among other duties, is charged with gathering writers from the "right" type of publications. These pubs may be regional in focus for a drive-in destination, or have an affluent readership, maybe skewed towards women, seniors, etc...and of course the big prize in this lottery is getting a writer from a big national golf mag in the house.
The destination plays generous host--comping airfare, rooms, meals, golf, drinks, often swag in the form of shirts, hats, and basically tries to show these writers (anywhere from 4--20 in my experience) a good time, whether it's an overnight trip, or one of 3-4 night's duration. The best PR firms combine the main golf destination with some ancillary courses in the area, so the writer has a bit more to write about that just the course(s) at the destination, and the reader realizes there are other (often less expensive) options in the area, perhaps inspiring them to dial that 800 number, or think seriously about taking a visit.
At trip's end, the writers head back to their various publications, and within a few days, weeks or months, stories start to trickle out about the good times to be had at XYZ Golf Destination, often with some light historical information, perhaps a brief profile of the founder, sidebars on the restaurants, other amenities on site, other GC's in the area.....that's how this game is played, and why 95% of all you read about resorts and courses in the mags is so biased.