found this quote in an older golf book tonite..i will let you try to guess who said it:
"At least one designer is apprehensive...[he]worries about the future of design. "The race for marquee status, he says, is so intense that the term you hear around golf course design offices these days is "The Look". The idea is to design something that will make great photographs so that the magazines will publish them. No one cares if the hole is practical, maintainable, affordable, or enjoyable as long as it is photographable. The quest for "The Look" has resulted in not only very expensive golf but confused values about what golf is supposed to be all about.""