As they say, "you get what you pay for". A segment of the golfing public seeks out Trophy Courses in which they only ever play once or twice. It seems they will pay just about anything for the opportunity. THe question boils down to whether or not they can consistantly draw enough of these players, year after year. Rich points out the second tier pricing for locals - with whom they hope to fill in the tee sheet with.
The difficult part of the equation rests in the "competition". Afterall, they are chasing the same Pound. This may have a greater impact on the foreign tourist golfer than the local as it has been stated earlier, pricing of goods and services in Isles is numerically equal, it's just that the Pound cost 1.5-2x's the Dollar. And tourists tend to go for petigree - which a new offering like CS doesn't have. Oh sure, in the first couple years they will get the golfophiles (like GCAer's) but after the must see it guys have come and gone, it still must have enough to compete against the Dornachs of the area. Only time will tell.
It seems there are 2 schools of high-end course pricing. One is to price yours higher than the rest. This is to attract those who equate price with quality. This is fine as long the quality does equal the price.
The other school of thought is to price it just below the most expensive. This is a bit more forgiving and attract those who would otherwise not come. Also, golfers tend to be less critical thecheaper the fee.
All that said, I know Gil has been working diligently on this project and even secured the grow-in super from KB. His attention to the detail is high and I believe he has actually gone out on a limb with some of his techniques. Rather risky on such a great site because if you don't pull it off, it's a crime. However, if you do (and I believe he did) your a genous.
One thing that did scare me was the scorecard. It seemed that the White (second tee from back) was rather long at 6800+ with the green at 6100+. Then, upon closer examination, I noticed that the in yardage was longer than that of the back tee and adding it up manually, found it to be a tyypo and the white course is really 6500+.