Glenn:
As one who's followed the Milwaukee PGA tour stop for awhile, I do think you have to give the tourney officials over the years some credit for trying some interesting and varied approaches.
For instance, back in '96, the tourney organizers were savvy enough to recognize that the tournament fell the week after Tiger's attempt for a 3rd consecutive US Am win, and they offered him a sponsor's exemption very early in the year in the hope that a) Tiger would win the Am; and b) that Tiger had no more mountains to climb as an amateur, and might turn pro after the Am win. Smart thinking on their part! It all worked out as planned, and I think the tourney that year set attendance records that still stand. (Tiger finished well back, but did have an ace; the crowds were something like 10 deep on every fairway on the first day he played.)
They also made an attempt to go back to a classic old course, one with muni roots to boot, in moving it to Brown Deer from the undistinguished Tuckaway in the early 1990s. I can't say Brown Deer is one of the better courses on the Tour, but it has a certain cache with the short hitters, as it's just about the shortest course played on Tour (and winners reflect it, as guys like Pavin and Loren Roberts have won there). The tourney organizers also go out of the way to market the stop as a chance to see the state's pros (Stricker, Kelly, Skip Kendall, Forsman, JP Hayes), and Andy North has really been a strong supporter of the stop, often lobbying his fellow pros to play there.
Despite all that, I just think the tourney -- for a lot of reasons -- is just something of a misfit on the Tour, and I worry how long Milwaukee can keep it. It's always had a bad hand re. scheduling -- it used to be the Labor Day weekend tourney, when lots of the top names have already taken the year off, and now it's opposite the British Open, the dead zone for many a tourney. Like many, many things in Milwaukee, the tourney operates in the shadow of Chicago and the Western Open. And it's also sort of been undercut by the deft marketing approach that Herb Kohler has taken with his Sheboygan courses in landing big tourneys like the US Women's Open, the PGA, the Senior Open, and now two more PGAs and the Ryder Cup.
A better schedule and a better course would help; personally, it'd be neat to see the pros take on Milwaukee CC (a first-race Alison course) or a fully restored Blue Mounds (a Raynor with several template holes), but I think the odds of those places opening their doors to the pros for a Tour stop is pretty remote.