Gents:
I have generally followed the maxim that "ball flight" is the surest indicator of anything regarding the proper club you should be playing.
I have also followed what club expert Tom Wishon has said that ball flight needs to match the nature of water launching from a hose. The optimum being between 9-14 degrees.
I use a 5.5 Bang Storm driver and the flight pattern works well for me. I also noticed the ball pattern of many of the tour professionals over the last few years and you really get the sense that with the driver they want "penetrating" flight -- so that the ball has enough loft but is more than capable in going through any serious headwind or crosswin pattern they encounter.
I also agree that "actual" lofts can vary between manufacturers and that what it say on the club and what it actually measures out to can be quite different.
Doug S:
So true.
Unless you have the opportunity to try different heads, lofts and most importantly different shafts it can be a less than fruitful experience. Fitters needs to pursue the needs of the person being fitted and do less promotion of a particular model.
Greg C:
Agree with your comments.
The issue is that you have glorified GQ people throwing their collective weight around with all the tech gizmos and it's likely they really don't possess the comprehensive dynamics you stated.
One of the other things I found out -- the actual sound of the ball striking the face may not be super important to many -- but I need to hear something that provides feedback that isn't tinny or so dull.
However, I do agree that too many drivers are set-up to be closed at address -- sometimes as much as 2 degrees and if you happen to be a better player you can snap plenty of balls if not careful. Best bet is to check the face alignment as well as the launch aspect before buying.
Chris G:
Agreed.
The issue I started with was launch monitors -- club fitting goes beyond that narrow area.
The more important point, as you noted, is achieving better overall consistency -- if you gain a few more yards in the process consider that an added bonus.
Chris, one other thing -- I know of golfers who refuse to accept the optimum launch angle because they prefer the trajectory of their shots as they are. Sometimes the "truth" does not set one free.
p.s. One added element -- proper grips are often very much understated as a key factor.