Countless years, now, my bosses have sent me to cover the Wednesday celebrity shootout. "Give us the stars," they say.
Problem is, they use public address announcer and keep players in front of the ropes. Your only long interview opportunities are on the putting green.
So, one year I convinced Kevin Costner's caddy to wear a mic. He's a much better player than his friend and boss. That guy, with that mic, got sound from everybody, but my bosses hated it. "We didn't want a story about Kevin Costner's caddy! We wanted the stars!"
Love it or not, that's the tournament. Celebs pay their $10,000 or so entry, and get the investment back in terms of exposure. How many people would know Danny Gans if not for this tournament? I seriously doubt that many of these celebrities are there for the golf.
I will say this. Costner is a fairly cool guy who ACTS unimpressed, and Bill Murray works hard to make his good golf game look flooky. But anyone who can clown, perform, and then hit tough shots in public under pressure has some talent.