What do you want to find when you go to a golf course architect’s web site?
Is the main attraction the photographs of the work?
Do you covet examples of plans combined with images that tell a more complete story?
Do you ever read any of their philosophy or approach if they are available?
When made available, have you ever read the articles or essays they have written?
Do you ever find yourself returning to a web site more than once a year and what is it that brings you back?
If there was one thing that you wish was part of a golf architect’s site – what would it be?
Ian,
Interesting and here's my perspective. In 2005 I decided to pretty much blow up my course and start over and I had no clue where to start.
I called and got some info from the ASGCA--a pamphlet that was a very good beginning as to where to start.
Anyway, I put together a committee of 10 people and we got to work deciding where to start a search for an architect. From a list of 10 name, we quickly eliminated those we knew/assumed we could not afford and narrowed the list to four people.
I'd played at least one course from all the remaining four and quickly eliminated one guy who had recently re-done a course in my area and had butchered it!
Down to three guys that we interviewed. Only then did I even go looking for website information.
1. Once I got to the web I must admit that the main reason was for pictures of their work. When we picked an architect and we trying to get the membership on board, nothing anyone could say "painted the picture" of our vision like pics.
2. Plans and such are OK but no one plays the plans--I knew I was dealing with professionals and didn't need convincing they could draw a pretty set of plans.
3. I did know a lot of people in the business and did call references and speak with anyone I knew that had worked with my choices.
4. I don't think the guy I finally chose even had a website that was up and running! The three finalists submitted a portfolio of their work, pics, examples of budgets, plans and letters telling me how wonderful and brilliant they were!
5. No one, other than maybe a real golf nerd like myself, reads articles or philosophy statements. Pictures!
6. I'll go to a website if I hear of a new project being nuilt and I want to see pictures but other than that I just don't search architect websites--I did check a few sites out a little lately after reading this post.
7. I don't think you have too long to grab someone's attention, many sites are way too "busy" and wordy. No one really cares about your bio, what your favorite color is or why you think an eden hole is prefereably to a redan.
8. I'd suggest simple and nice (professional) pictures that aren't too small. And if you have a flash intro page, give me a "skip intro" button for the next time I come to the site.