Glenn Spencer,
I think your statement about rarely going OB these days is more telling.
I too have found that to be the case.
On a golf course that I've been playing for 50+ years I used to hit it OB far more often than I would have liked to on holes # 6, # 7 # 9 and # 18.
I haven't hit it OB yet this year (bad omen that I mention that), and, I can't think of one time that I did it last year.
Even if my memory is failing, the frequency of OB hits is down considerably, yet, I know that I'm not a better athlete.
It's the club and the ball and not the golfer.
The ball goes straighter and farther because of hi-tech, not enhanced athletic ability.
As to hole locations, our club is putting them in spots they've never been in before. High risk locations. I love it, although many complain about the difficulty of all 18 holes being very challenging. The pins at Plainfield on tuesday were all world, as if the final round of the U.S. Open was held earlier that day.
So, you're right, clubs are responding by heightening the challenge.
And, I'll add one more thing for Bryan's benefit.
When I was 25, virtually NOONE age 65 outdrove me.
Today, 40 years later, I"m hitting the ball beyond the distances I hit it when I was 25, and straighter.
If I had Jack Nicklaus's short game, I'd be a serious threat.
Likewise, so far this year, I've noticed that the rough is UP, and not just at my course, but at Ridgewood, Mt Ridge and Plainfield as well.