I'd love to say something intelligent about all of this, but TEP, Wayne and others pretty much covered all that I believe is the right approach to a conversion of conventional thinking that had mutated on the subject from the 50s-90s. Now, advocates like TEP and his band, including super Scott, are on the right track to bring attitudes around.
I do think that the process will be even more effective when you get golf commentators more up to speed on this matter, and if they would comment more often on the firm and fast - IMM being the better venue to identify the best players. Some of the commentators do go into the subject a little. Feherty, Finch, Mike Clayton, and others occasionally will mention when conditions like that are in the IMM mode. But, not enough of them really emphasise it, and due to the wide audience, their influence on changing attitudes is very necessary to get JQ Public to start to conceptualise it better.
Don't forget that you have to overcome the influence of the "green" industry too. Fert and related products have a full course press on at shows like the GCSAA to extol the virtues of lush and green is ideal. They got plenty of money to promote this notion too...