There are many kinds of stories written in daily newspapers, and columnists like Rubenstein have even more latitude than most journalists to write all kinds of pieces. Even within the golf beat, there are course reviews, personal profiles, tournament stories, business stories, product descriptions, trend analyses -- it really is kind of endless.
Those of us who work for newspapers -- even national icons like Lorne Rubenstein -- are responsible for a certain amount of copy each week, or month (I have no idea what his exact schedule is, but he's got one.)
Adam is right -- it's winter, it's Canada, Rubenstein needed a story, and he decided to write about an architect whose work has been noteworthy. Reporters do that all the time; we interview people who've done things that others are talking about, whether we've had a chance to see those things firsthand or not.
The problem here, I think, is that this particular piece has been construed as a course review, when it was a personality piece/trend piece. Yes, absolutely, it would have had more depth if Rubenstein had seen the courses in question, but not having seen them doesn't put the subject matter out of bounds.
I greatly respect Matt Ward's determination -- and ability -- to see every course he writes about, and he writes about a lot of course. But I wouldn't attribute the motivation of this piece to "laziness." It's just a different kind of story. Newspaper budgets are tight and deadlines are demanding. Interviewing an architect whose courses you haven't played is not a journalistic sin; it's just one of the many kinds of stories and columns you'll see in your local paper every day.