Rick --
Competition Ball.
Instigated not by the PGA Tour, but by one or more of the following: R&A, USGA, ANGC.
If those three bodies are too beholden to the manufacturers to act for the good of the game (including the game as it's played by professionals), the cause is hopeless.
The Tour, I think, would follow suit -- not only because the Tour couldn't stand to be seen as violating the rules of golf, but because Ian Baker-Finch is wrong: The Tour has everything to worry about, in a financial sense, if the incessant march of technology turns every tournament into the Bob Hope Desert Classic.
Maybe I'm wrong, but I think people who like to watch golf like to watch golf because it's more or less (increasingly less) like the game they themselves play. The game they themselves play is defined by one word: struggle. If the technology has taken the pro game to the point where, even on a course such as the Plantation, there's no struggle, I think people who like to watch golf will sooner or later find a better way to spend their time.