From Ron Whitten at
www.golfdigest.com/courses on this very topic:
"One of the more legitimate criticisms of Golf Digest's course ranking surveys is that they're based mostly on first impressions, so the lists are dominated by big budget courses with lots of special effects that overwhelm the senses. Were he alive today, goes the argument, Donald Ross, who specialized in subtleties, wouldn't fare very well in a Golf Digest survey.
While I agree with the first statement, because glitzy courses often do appear at the top of our Best New Course rankings, I disagree with the second argument. Donald Ross has plenty of courses on America's 100 Greatest.
The criticism is probably more valid when leveled against an individual golf course critic, like me, for instance. I admit I often pass judgment on a design after only one round, although I try never to issue an instant opinion. I try to tour the course again without clubs to further study it, often photograph it for future reference and sometimes talk to the designer or others about it. But I don't much rely on the opinions of well-meaning club members, who may have played their course a thousand times, but know it mostly in terms of how it fits into their own particular games.
In a perfect world, it would be great to linger at every course for a week or more, to learn its nuances during a dozen rounds, but that's not realistic in today's world of continuous deadlines. It's an occupational hazard that I rarely get to play a course more than once, so I pay attention to the course, not my score, during each round.
I mention this because I am about to pass judgment on a new Bob Cupp design, Old Orange Golf Club at Verandah in Fort Myers, Fla., after just one four-and-a-half round of golf on it, plus a bit of postgame study of its blueprints....
At first blush, Old Orange is just another flat Florida housing development course. But the more I look back, the more I like its subtleties. I bet if I were to play it again, I'd discover a few more. And a few more during a third round, and a fourth and so on. That's the mark of a very good golf course design."