Jason
I am not sure that the average membership knows enough to know what they want. It would be helpful if there were some sort of educational resource available. Parts of this website are a good start.
What if an architect writes, as part of his plan:
1. "members are rightly concerned that their golf course will be changed to take on an alien character and appearance, reflectin more the individual style of the golf course architect hired to design the improvements than the inherent style of the original architect.
2. "Each designer possesses a style that is their trademark, however renovation projects on courses require an objective approach based on respect for the original designers work. The expression by an architect of his or her individualistic style should be reserved for use on their own new courses, not classical ones, particularly those with a high pedigree".
3. "The members can be assured that the improvements recommended will be carried out in a classical style consistent with the design of the original architect. Properly implemented, the improvements will yeild a golf course which is simply a better version of the original giving an observer the impression that the golf course was designed at the original time by the original architect"
I think many architects and memberships can agree on these principles. However, what happens when the actual plan calls for adding ponds, or adding trees, or narrowing fairways in the landing areas or building containment mounding, or flattening greens or fixing redans so poorly hit balls don't luckily roll near the pin.
Now if I were an unscrupulous archtiect I might