In all my experience, I would love to see any example of a country club pool that comes close to making money. I sold my pool and tennis courts to focus on the golf course and a great atmosphere inside the clubhouse--good burgers and a good drink.
After two years of no pool or tennis, I have a waiting list for membership and have dumped the two biggest financial drains ever on a country club operation. Pool and tennis are LOSERS.
Real qucik math: pool costs $150,000 to build with a "life" in a commercial setting of 15 maybe 20 years. Insurance (especially with a diving board and swim and dive teams) will be around $10,000. Full time lifeguards and coaches for the teams, not to mention staff for the snack bar and staff for the changing rooms and bathrooms will easily run operating expenses for the pool, alone over $60,000. After the third year, you will have capital expenses of about $4000 a year (pool furniture, vandalism, pump house, filtration system) all for a THREE MONTH operation!!!! Whose guest fees for the pool ($5 per guest per day) could ever pay for the operations? How many snickers bars or hot dogs are you going to sell?
Tennis is also a loser--clay courts?? 4 will run you $20k and a dedicated employee all year. Tennis pros and assistants will set you back another $75k. Blowing courts, maintaining the flowers around the courts! and catering food to the cheapest people in the world (tennis people) and you will blow $100k a year on an area that generates no revenue from members and token amounts from guests--court fees of what $10?
For the course--I have planted many out of play areas with fescues, sedges, and some other grasses that we will never mow as opposed to maintaining bermuda wall to wall. (Saved mowing of 5-6 acres of bermuda). Eliminated seasonal flowers and again went with perennial native grasses as a "theme". We went back to gang units to mow fairways to save some money in order to walk mow greens and hand rake bunkers.
We have made a conscious effort to educate the membership about the virtues of dry, firm. fast fairways. Yes, we need to keep tees and greens irrigated and green although I have made it a point to preach healthy grass not necessarily green grass. Our members, especially the seniors love the roll they get and only get a little ruffled when the fairways get so hard that they can't hit their fairway woods without skulling all of them.
We also replace mowing greens one day a week with rolling during several months wich is faster and cuts down on labor costs.