I'm with ChirsB too---really rumpled fairways like the photo shown above are fantastic in play--creating "iffiness" with where a shot ends up when firm and fast. Fairways like that make players think or give them some pause.
Tom Doak just said;
"The main reason is that there aren't many places you can build that sort of stuff. If it isn't perfect sand, it won't drain, and if it freezes and thaws, someday you'll lose a bunch of turf. (Cape Breton Highlands has lost grass on those fairways a few times.)"
That's no doubt completely true and the "rumpled" fairways most everyone mentioned on here are the natural terrain of old courses.
Can it be actually shaped and built to look like some of those old natural earth fairways? I guess it could but that would take a lot of shaping work and talent too and as Tom Doak mentioned even if an architect (shapers) can do that there's probably a lot more to it and to worry about like drainage and turf condition.
Has it been attempted like those natural rumpled earth fairways? They say they attempted to do it at Kingsbarn---and it appears some criticized it!
Wayne and I were just down at ACCC the other day and we had a pretty extensive conversation with pro/GM Billy Ziobro about that on a number of fairways. We noticed on a number of the fairways of the front nine there were some stunning contour and rolls (although they were much larger in scale than the small random rumpled type in that photo above).
BillyZ said that the old ACCC fairways were all basically as flat as the top of an aircraft carrier and the rennovation of Doak and company put those contours in some of the fairways. The reason for it was apparently a bit of form following function. Some of the fairways on the back nine holes needed to be raised due to being low-lying to the water table and constant drainage problems and probably flooding.
So they were looking for fill to raise some of those back nine fairway 6-9 feet!! They apparently got a lot of the fill around the 7th and maybe the 9th with some big depressions and probably enhancing the lake on #10 but apparently some of the fill came from those fairways on the front nine they contoured.
Those fairways looked fantastic although the scale of the contours is larger than that rumpled look in that photo above. But in play as fast as ACCC was those contours put in those ACCC fairways looked like they really did the job.
But as Tom Did said a lot of enhancement had to be done to those contoured fairways to get the turf and the drainage to work right (like about five miles of new pipe underneath the course) and according to the super they're still working on enhancing the fairway growing medium.
So just building that rumpled look is one thing that probably takes a lot of work but maintaining the turf and drainage properly is a whole other problem.