As a general rule for most things including golf, I believe a one-size-fits-all approach or trying to be all things to all people just doesn't work. Attempts to do so generally result in a fairly bland product that falls well short of its objective for all but the least discriminating.
In many if not most cases, isn't it better to design a course with the relevant range of golfers in mind, say between a maximum of two standard deviations from the mean? Forget the pros and the "liitle old lady" who can't get the ball airborne (the former can build their own stadium courses; the latter has plenty of places to enjoy fresh air and golf- driving ranges, par-3 and executive courses, etc.).
Mr. Doak is right about a course being equally boring for the shorter hitter playing from the third set of tees and hitting driver/wedges as it is for the long knocker doing the same from the backs. This is specially true if the greens are then open in the front as well.
A solution that I think works fairly well is to have multiple tees that do not shorten the course by more than 150 - 200 yards from each set (at least for the first three), and lessens the angle of difficulty somewhat to the driving areas and greens from the backs to the fronts.
Personally, I prefer holes and greens which allow for a great recovery after an indifferent tee shot. So, in most cases, an opening at the green and/or a backboard is good. But I also think that most courses should have a couple of holes with well-guarded greens (like #15 at CPC), and an occasional challenging forced carry (of diminishing lengths from back tees to front).
I am also fan of the occasional shallow green which requires the proper placement of the prior shot, and a well struck approach. A course which Mr. Doak doesn't think highly off, OSU-Scarlet, has two par 5s, #s 4 (more diagonal) and 12 which, when firm, require such shots. The holes are a lot of fun, though I suspect that the high handicappers may think otherwise.
I have to wonder if making the greens and surrounds really wild (such as the Rawls Course, Black Mesa, and Dallas National) not make the game disproportionately more difficult, and possibly more frustrating for the higher handicapper. Multiple tees can provide some relief to differences in distance, but the greens are the same for everybody. Many less proficient golfers I've observed have as many if not more issues with the short game as they do with the rest.