I find this interesting. I've typically looked a little down on these types of licensing things, but I'll bet there are a lot I don't even know about. I wonder if folks could make the rest of us aware of other licensing or rebadging or white labelling that you know about?
As one old-fashioned example I know back in the late 19th and early 20th centuries, larger retailers often paid to put their name on other companies' products. Like Keen Kutter hardware rebadged Stanley handplanes and other tools. (so it's not only a new phenomenon, although a bit different to the exact sort of thing that is being done here.)