Brian,
Yes, Farm Links does agronomy and turfgrass research. I know on some holes they have markers showing what types of grass were being used in different spots. And I believe they may do superintendent conferences there as well. Like I said, the 3 or 4 times I've been there it is immaculately groomed. I'm thinking that is why the promotion might be running as well.
I really like the course; there are a lot of really good holes there. I wish the par 3s were a bit more interesting. Never stayed on-site, but always felt very welcomed there. Certainly the only course where I ever witnessed people getting baptized.