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Joel_Stewart

  • Karma: +0/-0
Naming rights. Is it the next wave?
« on: July 27, 2013, 10:37:41 AM »
Jerry Jones sold the naming rights to Texas Stadium for an estimated $20 million per year.   It's normal in sport stadiums but golf courses being named after major sponsors is rare.  TPC, Trump and Wynn are a few that brand their name.

Could this be a new source of major income for golf courses?  Would it be limited to public courses?

 

Tom_Doak

  • Karma: +2/-1
Re: Naming rights. Is it the next wave?
« Reply #1 on: July 27, 2013, 10:45:18 AM »
That's sort of what signature designers were about.  Except, the golf course had to pay the signature designer, instead of the other way around.

I suppose this is possible, but companies would be concerned about whether the golf course was keeping up their image in terms of maintenance, etc.  In fact, Mosaic Company did not want to tie their brand so closely with their golf course, though some of that was also about looking for a catchy name to market a resort.

Joe_Tucholski

  • Karma: +0/-0
Re: Naming rights. Is it the next wave?
« Reply #2 on: July 27, 2013, 11:02:46 AM »
On the same lines there are often tee signs with advertising on them.

Steve Lang

  • Karma: +0/-0
Re: Naming rights. Is it the next wave?
« Reply #3 on: July 27, 2013, 11:13:16 AM »
 8)  Yes ...Joe's Garage and Body Shop tee signs always make an impression on me...
Inverness (Toledo, OH) cathedral clock inscription: "God measures men by what they are. Not what they in wealth possess.  That vibrant message chimes afar.
The voice of Inverness"

Joel_Stewart

  • Karma: +0/-0
Re: Naming rights. Is it the next wave?
« Reply #4 on: July 27, 2013, 02:13:04 PM »
8)  Yes ...Joe's Garage and Body Shop tee signs always make an impression on me...

That's exactly what I don't want.  I'm talking about naming the entire golf course after a company for say $5 million.  Most of these stadium sponsorship's are for 20 or 30 years and pay yearly.

There have been efforts to name a new monkey species and communities are naming parks and transit stations.

 Why not a golf course?

From Wikipedia.
In the private sector, naming rights are a financial transaction and form of advertising whereby a corporation or other entity purchases the right to name a facility or event, typically for a defined period of time. For properties like a multi-purpose arena, performing arts venue or an athletic field, the term ranges from three to 20 years. Longer terms are more common for higher profile venues such as a professional sports facility.
The distinctive characteristic for this type of naming rights is that the buyer gets a marketing property to promote products and services, promote customer retention and or increase market share.
There are several forms of corporate sponsored names. A presenting sponsor attaches the name of the corporation or brand at the end (or, sometimes, beginning) of a generic, usually traditional, name (e.g. Mall of America Field at Hubert H. Humphrey Metrodome). A title sponsor replaces the original name of the property with a corporate-sponsored one, with no reference to the previous name.
In a few cases, naming rights contracts have been terminated prematurely. Such terminations may be the result of contractual options, sponsor bankruptcy, or scandals.
« Last Edit: July 27, 2013, 02:17:55 PM by Joel_Stewart »

Howard Riefs

  • Karma: +0/-0
Re: Naming rights. Is it the next wave?
« Reply #5 on: July 27, 2013, 02:28:04 PM »
AT&T is ahead of you...

At TPC San Antonio, there's the AT&T Canyons course and the AT&T Oaks course.

I imagine the new AT&T-backed Trinity Forest Course that C&C are building will also carry the AT&T sponsorship.

http://www.golfclubatlas.com/forum/index.php?action=printpage;topic=54210.0
"Golf combines two favorite American pastimes: Taking long walks and hitting things with a stick."  ~P.J. O'Rourke

David_Tepper

  • Karma: +0/-0
Re: Naming rights. Is it the next wave?
« Reply #6 on: July 27, 2013, 02:55:36 PM »
Didn't there used to be golf courses owned and operated by corporations as recreational amenities for their employees? The Firestone and NCR courses in Ohio? The IBM course in Endicott, NY? 

Steve Kline

  • Karma: +0/-0
Re: Naming rights. Is it the next wave?
« Reply #7 on: July 27, 2013, 02:58:26 PM »
NCR was indeed built and owned by National Cash Register. The company is no longer involved with the course though. I seem to remember it sold the course when it moved its headquarters and/or manufacturing out of Dayton. Also, Shaker Run between Dayton and Cincinnati used to be the ARMCO company course I think.

Wade Whitehead

  • Karma: +0/-0
Re: Naming rights. Is it the next wave?
« Reply #8 on: July 27, 2013, 03:55:29 PM »
Anyone played Goodyear Golf Club in Danville, Virginia?

WW

Steve_ Shaffer

  • Karma: +0/-0
Re: Naming rights. Is it the next wave?
« Reply #9 on: July 27, 2013, 04:07:57 PM »
TPC Deere Run is where the Jonh Deere Classic is played on the PGAT.

Corporate owned golf clubs such as DuPont CC,  and Hercules CC( now Delaware National) in Delaware and Philadelphia Electric( now McCall Field) have been around for awhile.

Papago and ASU in Phoenix are doing a deal where ASU will manage the course and retain naming rights for the proposed club house.

"Some of us worship in churches, some in synagogues, some on golf courses ... "  Adlai Stevenson
Hyman Roth to Michael Corleone: "We're bigger than US Steel."
Ben Hogan “The most important shot in golf is the next one”

Wayne_Kozun

  • Karma: +0/-0
Re: Naming rights. Is it the next wave?
« Reply #10 on: July 27, 2013, 04:09:17 PM »
Didn't there used to be golf courses owned and operated by corporations as recreational amenities for their employees? The Firestone and NCR courses in Ohio? The IBM course in Endicott, NY? 
IBM also had a course here in Toronto for their employees but they sold it about 20 years ago  - there are 9 holes left and it is known as Markham Green.

Mark Bourgeois

  • Karma: +0/-0
Re: Naming rights. Is it the next wave?
« Reply #11 on: July 27, 2013, 08:49:56 PM »
The Olympic Club Land O Lakes Course. I like it but then I know which side of my burger dog bread is buttered.

And how about the Golf Clubman Atlas Discussion Board by Monsanto Fertilizer?
Charlotte. Daniel. Olivia. Josephine. Ana. Dylan. Madeleine. Catherine. Chase. Jesse. James. Grace. Emilie. Jack. Noah. Caroline. Jessica. Benjamin. Avielle. Allison.

Steve Lang

  • Karma: +0/-0
Re: Naming rights. Is it the next wave?
« Reply #12 on: July 27, 2013, 09:04:22 PM »
 8)  Owned and operated is one thing.. I've played at a Texaco Golf Course O7O by them for employees that transitioned out of that..

Owning rights to name is another..  Enron Field ----> Minutemade Park, signage on the exterior, who cares.. perhaps the bank..
Inverness (Toledo, OH) cathedral clock inscription: "God measures men by what they are. Not what they in wealth possess.  That vibrant message chimes afar.
The voice of Inverness"

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