Attaboy, Ted. Flights into Manchester or Liverpool provide easy access, the Theakston is great and don't forget Dr Stableford's home course as well as the home of the original iconic Bob Jones portrait, Wallasey.
PS Commenting just now on the American commentators' lament of Lytham's environs, Peter Alliss said what about the freeways, housing, and rigamarole surrounding Riviera? (He did concede Riv's surrounds were of higher standard, but development is development.)