Depends on context.
Some architects are not conscious of it at all, but most are, to one degree or another. I frame holes by how I place them against the background that's already there. Others frame them by moving earth to the right places around the green.
But if you are really only paying attention to the shot values and not to what the golf course looks like ... the second does not have to detract from the first, but it can add a new dimension to the course.