I knew there is a good reason why I am a proponent of F & F. Unfortunately, among club golfers, women included, I think I am in a small minority.
Ron Whitten has been a strong, longtime advocate for cutting way down on water. His "conditioning" definition is mostly about how firm and fast the fairways play, and how firm and fast the greens are while still holding good shots.
Years ago I visited a Top 100 course in the Midwest where the maintenance workers donned custom made Tee shirts printed with "Think Firm and Fast" on the back. The course, unfortunately, played soft and according to one of the workers, the area had not received much rainfall for a couple of weeks. I asked the superintendent about the shirts and he noted that the club was trying to educate the membership and find a balance. I visited some time later and the course remained lush and soft, probably just the way the members liked it.
I think that if Ron was successful in his quest to firm up the playing grounds that this would create the opportunity to be more innovative on the architectural side. Perhaps architects would open up the entries more and create internal contouring that would sometimes encourage play to the peripheries of the green complexes, using the ground to feed the ball toward the hole. And maybe there would be more focus on what's behind the greens so there wouldn't be such a high premium repeatedly on keeping the ball short of the hole.