I know of a designer who thought in terms of "sincere" design, which might be similar. In essence, it involved creating a unique sense of place, and following the "form follows function" methodology rather than apply a pre-set philosophy. In golf, I suppose using imitation holes, or even previously designed holes or features in multiple settings would qualify as insincere.
As would waterfalls in the desert, although I can see a designer being giving that as a design brief, and then their design might be a sincere attempt to create a form to implement a certain function. We might questions the developers motive, but then, hey, tumbleweed never sold too many houses in the arid SW, did it? Some landscape architects have always touted regionality, as did FLW in architecture, which do seem a bit more sincere. Heck, under the above scenario, maybe even minimalism would be considered "insincere" in some cases, but I could see the argument either way.