Ben, I agree completely.
Last week I drove 2 hours with two friends to play (a Doak 3.5?) which we had never seen before. All we knew was that the greens were great, the fairways wide and that we could play all day for $30.
We were the first group off and played until after dark where we needed to set an iphone by the cup in order to see where to chip and putt. We quit keeping score after 44 holes and played captain's choice the rest of the way.
On the long ride back home, all we talked about was what a blast we had and when and where we would do this again.