more the WGC than the fedex (which was made to be the pga version of nascar
).
norman wanted basically to have a get together of the worlds best players, not a big 144 field tour. 40 or 50 man fields and a handful of events.
i forget who was the pga tour commish at the time (my mind has gary bettman standing there!) but he told norman that if he (greg) thought that the existing tours would let him do that he was crazy.
access on the tours is somewhat controlled, no? you have to be a member to play consistently. when seve wouldn't commit the # of event to stay on the us tour he wasn't kept as a member. the message was if norman and others go off and play this tour -- they would not continue to be members of the us tour, the euro tour, etc.
i don't know the viewership #s, and won't pretend to, but us money is the big funding source i'd guess. so that means you have to play in the us where finishes coincide with sat&sun viewing times. and this was even before the innernet. no way you can get your money out of tape delaying an event from korea or china or russia on sunday afternoon - people would know who won and go play themselves. tv money drives the tours.
so now they are left with the 4 majors, and the 5 or so restricted access WGCs. which is essentially what norman was going to hold.