Archie,
I agree.
There are a number of problems, amongst them the time it takes to play a round as it relates to time away from one's family.
The dual income nature and truer financial partnership of today's family exacerbates the problem, unless there's an offsetting equalization or joint participation.
If you could play golf in 2 1/2 hours it would take a good deal of the pressure off of the family absence issue.
The other factor complicating the issue is cost.
Clubhouses and food service drive up the cost of belonging to a club for the primary purpose of playing golf.
It's hard to justify initiations and dues for young people when they JUST want to play their golf and return to their families.
So, you have a clash of cultures, a clash of generations.
If I was a Czar/dictator at a club, I'd sure focus on speed of play.
It's CRITICAL to the ENJOYMENT factor and the TIME away from the family factor.
Once again, TV has been a contributing factor. Golfers watch the pros and imitate them.
I can't tell you how many times I see members lining up putts and asking their caddy how the putt breaks.
The caddy has been there all of two weeks, the member has been there 30 years, yet the member has looked at the putt from six angles, and only after it was his turn to play, and only after consulting with a raw rookie caddy four times.
I've seen guys "plumb bob" and I ask them what that tells them. You'd be amazed at how many don't know.
So, speed of play is critical in my eyes.
And, it should be critical in the owner's eyes as well, since faster play means that the golf course could accomodate more member/guest/fee play, thus increasing revenues.