Here is Harry Colt's view from 1912 (I quoted him in THE ANATOMY OF A GOLF COURSE, which is a good thing, because I don't have THE BOOK OF THE LINKS handy):
"I well remember an argument upon this point which I had some little time back at Sunningdale ... when someone came up to me and admired the state of the green, our of sheer contrariness I objected, and said that the lies were getting much too good. My friend would not agree on the ground that if a good shot had been made, the player was entitled to the best of everything. But surely this can be overdone, as what we want to do, amongst other things, is to extract the very best golf from a man, and nothing does this so much as difficult lies and difficult stances. ... This is generally the weakness of inland courses, and where they have been ploughed up and sown with seed the surface has in the past been usually levelled at the same time, and a number of small interesting details removed."
That's a far-out perspective for most people today, but I would agree with him that supplying a variety of lies and stances is more important to testing a golfer as making him hit long and straight off the tee, or for that matter "strategic" design over flat ground.
Sadly, this will never become something that architects embrace today. Most architects want to see perfect conditioning on any course that has their name on it, simply because it's a reflection upon them. And aside from that, I've had one or two clients (who shall remain nameless) vote for easy, ball-sitting up lies instead of tight and firm conditions, because it fit their own games better.