Ian:
I've thought for years that video would be a much better way to demonstrate the playing values you seek in a course -- i.e. to show how chipping from the left of the green is difficult so you want to favor the right side on your approach. What a shame that Shell's Wonderful World of Golf didn't take that approach, instead of playing a match where two players rarely interface with the architecture.
(Actually, that would be a great promotional video for Bandon Dunes -- David Kidd, me, Bill Coore and C.B. Macdonald playing key shots on the four courses. Okay, C.B. isn't very talkative anymore, maybe Crenshaw. If only they needed the promotion!)
It's a great idea but I suggest you use it in small bites. The problem with video is that you have to sit through to the end, and you run the risk of losing your viewers' interest while they still feel compelled to watch. Also, per Peter's point, you are going to leave this out there FOREVER, so you don't want to do it unless it's really done well.