That's a ridiculous argument.
Why all the love for the golf equivalent of the Marlboro Man...go it alone, my swing is my swing, if its broke I'm the one to fix it type?
Golf is not worse off for the so-called swing gurus. These guys are playing for tons of money, and will look for any and all legal advantages, which includes another set of eyes. And the teaching of the golf swing has advanced greatly in the last 30 or so years. As has the profession of instructor.
Part of the intrigue with who is working with Tiger or Phil is that, now days, the average golfer/fan can (for a price, Ugarte) work with the same instructor...at his or her academy of golf.
Some will say there were no academies of golf in the good old days. But I would disagree. I know of one that turned out many a tour pro...it was called Winged Foot Golf Club, and Mr. Harmon ran it. Problem was...you had to work for him, or be a member, to take part in it.
By the way, name me one big-time corporation that doesn't hire consultants. Name one vocalist/dancer/artist, etc. that didn't have a teacher and/or mentor.
I bet the writer of that article has an editor!
(Interesting note: Butch was on the local sports radio here in Houston on Thursday and said he has never charged a tour player for his work.)
Edit: Maybe the writer of the article doesn't have an editor...how in world can he blame Coach K for making March Madness a three week gamble-thon? That's absurd and just wrong? Self-serving windbag...the mirror doesn't lie indeed!