If there is no strategy, forget it. But what gives a course strategy? What makes it worth perusing, especially without a golf club in your hand? 1. the green complexes first and foremost - featureless greens and surrounds ruin any layout2. wide fairways/alternate routes (Dye has finally started to figure this out at Whistling Straits).3. firm playing surfaces - for that reason, I rate Kapalua Plantation course highly because the ball rolls and rolls and rolls there much more so for example than my experince at Mid-Ocean where the bermuda grass will never encourage but so much bounce4. variable weather (strength of wind and changing directions)5. continual risk/reward dilemmas (Royal Melbourne is a supreme example)6. a variety of hazards that the golfer must confront in all sorts of manner (ridges, humps, hollows, creeks, burns, hills, scrub, etc. - the richer the variety, the better the overall experience). 7.FAIRWAY bunkering (bunkers surrounded by fairway) - Principal's Nose et al8. diversity in the length of holes to ask the golfer for a variety of shots9. Deception and subtlety10. Charm - if a course/place isn't charming, why bother studying it?If I was an owner, my sole marching orders to the architect would be to give me a course worth studying.