Paul and Rick:
Both excellent suggestions, in my opinon, but still one of enormous peception change in golf generally--just enormous. It really doesn't matter if golf has been played this way for a 100 years or 1000 years---golfers today don't have memories like that nor do they apparently seem to care.
Rick:
The so-called "gross score mentality" is enormous, in my opinion, even in match play but it has almost nothing to do with a "course rating" mentality and almost everything to do with a mentality of "handicap fixation" on that one single "gross score" which is all golfers post--all golfers can post really.
This could all be remedied if the USGA would promote the posting of scores on a hole by hole basis. If offered correctly hole by hole posting wouldn't take more than 30 seconds and probably a good deal less. This would then create in the minds of golfers far more of a "match play" mentality simply because hole by hole is the match play format. A single gross score is the "stroke play" mentality and only serves the negative purpose of making golfers, even if subliminally, grind out each stroke for a better gross score. With a hole by hole posting procedure and mentality (match play) that just seems to be so much less necessary to golfers, even if subliminally.