I hear ya, guys. But if we're talking about the average US public golfer that Rob was referring to in his OP, there is a difference between wanting to see your tee shot finish as far away as possible and consciously wanting to take advantage of the ground game. This hypothetical player typically does not factor roll into his strategy because, unfortunately, he's had very little exposure to firm courses and because the aerial game is sold as the ideal. For him, moderately soft conditions could be a plus.
Are you just speculating, or are you basing this conclusion about retail golfer preferences on hard information?
As I said, I've been polling on this very topic lately as part of some informal research I'm doing. I've specifically avoided this forum (I know what the average GCAer would choose) and targeted golf lovers who primarily play public courses. It surprised me how overwhelmingly they voiced preference for firm turf over soft turf.
That's not to say they're all the way "down with brown," because they're not. If the turf looks healthy to them though, the results so far really do show a 4:1 preference for dry, firm turf over lush and green soft turf. I'm not comfortable with the amount of data I have yet, so I won't claim this is even remotely a scientific sampling. But I'd be interested if you have any real info that backs up what you're asserting, because it fits into the information I'm trying to collect.